Google AdWords PPC (Pay Per Click) advertising is one of the largest advertising programs in the world however, many companies struggle with understanding how it works, how much to bid, or how to manage it. In this class, you’ll learn how to develop strategies and budgets for online advertising while avoiding common and costly mistakes. You’ll also discover how to use Google Analytics to evaluate website performance, uncover sources of traffic and determine your return on investment. See how to create AND evaluate marketing efforts in this informative half-day class. Tuesday, October 30, 2012 9:00 am – 12:00 pm $149/person For more information go to: http://www.cvent.com/d/9cqz4p