714 E. Monument Avenue
Dayton, OH 45402
11:30 a.m. Tuesday, Nov. 12, 2013
According to the Interbrand Top 100 Global Brands, Apple is the most recognizable brand in the world, alongside other house-hold brands like Google and Coca-Cola.What exactly is in a brand? More importantly, how do you create a brand that is recognizable and has value in your the minds of your customers? It can be a challenging task, but we've got some tools that will help brand your next big idea!Join us for an interactive discussion on shaping and assessing your brand's equity with Keith Johnson, Founder of Petbrosia, a successful premium pet food company, and former Brand Manager for Proctor & Gamble. We will explore tools and ways of thinking to help shape your brand. Box Lunch Request (optional)All attendees have the option of purchasing a box lunch for a $10 fee. The lunch includes a whole sandwich (turkey, ham, chicken, or roast beef), chips, a cookie, and a beverage. **vegetarian options available upon request.You are more than welcome to bring your own lunch to the session as well!
Payment Options:Checks can be made out to the Dayton Development CoalitionCredit Cards will be taken up until Monday, Nov. 11th; please call Kimberly Brown at 937-229-9075 to process credit card paymentsNO CREDIT CARDS AT THE DOORCash & Checks ONLY the day of the event
Please Note: If you request a lunch and do not show, you will incur a cost simply for the box lunch requested. If your schedule changes, an email MUST be sent to email@example.com by close of business on Monday, Nov. 11th.
Keith Johnson is the founder of Petbrosia, a sucessful premium pet food company. Formerly a Brand Manager for Proctor & Gamble, he helped develop and shape multiple brands under the P&G umbrella. Read about Petbrosia: http://www.hivelocitymedia.com/founders/keithjohnson072513.aspxhttp://www.wcpo.com/news/local-news/hamilton-county/cincinnati/downtown/pet-food-created-specifically-for-your-doghttp://upstart.bizjournals.com/entrepreneurs/hot-shots/2013/01/09/petbrosia-founder-targets-pet-nutrition.html?page=allhttp://www.prnewswire.com/news-releases/introducing-petbrosiacom-the-first-pet-food-custom-designed-for-each-pet-211544301.html
I'm Building My Next Big Brand 0.00 What's In A Brand 0.00