Tasty Made's menu will be mostly limited to burgers, fries and shakes, and the restaurant will aim to promote better, cleaner food and ingredients -- just like Chipotle.
"Early fast food burger restaurants generally had focused menus," Chipotle CEO Steve Ells said in a release. "We think there's great strength in that original fast food model and wanted to create a restaurant built around that. Making only burgers, fries and shakes with really great ingredients, we think we can appeal to people's timeless love of burgers, but in a way that is consistent with our long-term vision.
"Tasty Made will use Responsibly Raised brand beef (from animals that are raised in more humane ways and without the use of antibiotics or added hormones), shakes made with real ingredients including milk, cream, sugar, eggs and other natural ingredients, and fresh-made buns that are free of preservatives, dough conditioners and other artificial ingredients."
Chipotle, which found success in positioning itself as an alternative to traditional fast-food chains, has been struggling to win back customers after a series of food scares in past years.
Chipotle has already ventured in the direction of different cuisines. In 2001, the company opened an Asian food restaurant called ShopHouse Southeast Asian Kitchen, which has 15 locations. The company also operates a pizza chain called Pizzeria Locale, which has five locations.
The event formerly known as Home World has a new name and new location.Get totally inspired for spring as you find hundreds of ways to improve your home. Make your home the one you really want. Show open daily duringmall hours. Admission is free!
Landscaping and Outdoors
Get ready for Spring and Summer and transform your outdoor space into something that feels like you’re on vacation
Make sure to visit our demonstration stage during the entire show. There will be exciting demonstrations on how to re-purpose and design thanks to Monarch Market Affair.
Meet Barry Williams from The Brady Bunch
Join us as we welcome Me-TV superstar Barry Williams who played the iconic Greg Brady from The Brady Bunch TV Show. Meet him and get an autograph on February 10th stage side at center court in front of Macy’s.
The line will start forming when the Mall Opens, and Barry’s First appearance will be at 11 a.m.
Come prepared with your camera or cell phone for the Meet and Greet.