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Posted: September 01, 2015

Google gives itself a doodle, new logo

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By Cox Media Group National Content Desk

Google's identity has changed once again.

After it recently announced its allegiance to Alphabet, the know-it-all, do-it-all company has unveiled its new logo Tuesday.

Of course it didn't happen without another infamous (albeit simple) doodle.

Also new are Google dots and the 'G' icon.

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Google's reasoning behind the change to its insignia is to be more compatible and prevalent on a wider variety of platforms (i.e., mobile, TV and even cars!).

The dots represent action and the 'G' has more color to it now as well.

The logo itself has animation now as well.

The font, called Product Sans, is a Google original.

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