Do you think they knew yesterday was National Cereal Day?!?!   General Mills, Big Machine Label Group and Feeding America have teamed up for the second year in a row to Outnumber Hunger in a national initiative that helps fight hunger in local communities.   This year is way cool because it all kicks off with the Outnumber Hunger Live! concert, chock full of your faves, including The Band Perry! 

“One of our favorite things about writing and performing music, other than getting to play for our fans and country music family every night, is that it truly gives us a platform to help others,” said the trio.  “Last year, we had the opportunity to participate in Outnumber Hunger and our eyes were opened to the problem of hunger in America, which is why we so strongly support this cause and want to take an even bigger role in supporting Outnumber Hunger this year.”     The Band Perry will be joined by Brantley Gilbert, Justin Moore, Florida Georgia Line, Greg Bates and Cassadee Pope Friday, April 5 at The Orleans Hotel & Casino in Las Vegas as part of The Academy of Country Music ACM EXPERIENCE, a three-day music event leading up to The 48th Annual Academy of Country Music Awards. Concert attendees will have the opportunity to help Feeding America secure meals through special on-site activities.    And the effort has heavy hitting support from Rascal Flatts, Reba, the Eli Young Band, Thomas Rhett and others.   

The products, including the Wheaties box featuring The Band Perry will be available first at Sam’s Club March 12 and then available wherever General Mills products are sold starting in April.   Read more here.