XENIA — It’s hard to believe, but there are now fewer than 100 days until Christmas. For some, that means holiday shopping is in full swing.
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Soon, we will see stories stocked with holiday deals and frantic shoppers trying to make sure they grab everything on their list.
Kelli Wedderburn, of Jamestown, said, “I don’t holiday shop till the week before.” She said she doesn’t believe in a head start, but others are getting started early.
Ted Rossman, Senior Industry Analyst with Bankrate, said, “You don’t have to wait till Black Friday anymore.”
Economic experts said they found that about half of holiday shoppers plan to start before the end of October. Bankrate also found about 2 in 5 shoppers are worried gifts will be more expensive this year.
“One way that people are pushing back against higher prices is by starting earlier. This is really a trend we’ve seen in the past five years,” Rossman said.
Retailers like Amazon and Target are rolling out special sales at the start of October.
According to Rossman, “Retailers are acknowledging that people only have so much they want to spend, and they’re putting their best foot forward early. Consumers like the fact that they can spread it out. So instead of cramming all this into the last month, you can spread it out.”
That’s why Rossman suggests people start planning their holiday shopping now.
“You probably still have seven or eight paychecks between now and the end of the year. If you save money from each of them, you’re building a holiday fund. You’re not going into debt,” Rossman said.
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For Kelli, she waits till the last minute. However, she’s considering changing up her shopping style.
Rossman said you can also have conversations with your loved ones and family to set up expectations for the holidays. That way their expectations are in line with your financial situation.
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