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Posted: September 11, 2014

Update: Facebook apologizes, offers to help family of sick infant

Kevin Bond/Facebook

Cox Media Group National Content Desk

DURHAM, N.C. —

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Facebook apologized for refusing an ad posted by the father of a sick son who was hoping to raise awareness about the need for infant organ donation.

Kevin Bond’s 2-month-old son, Hudson, was diagnosed with a heart disease called Cardiomyopathy and needs a heart transplant to survive.

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Bond posted a photo of Hudson in an ad on Facebook to boost promotion of a community page he started. Facebook removed the ad stating it was too 'scary, gory or sensational.'

After news of the story hit media sites all over the country, Facebook apologized to Bond, offered him $10,000 worth of ads and issued the following statement according to Yahoo Health.

“This was a mistake on our part, and the ad has been re-approved. We apologize for any inconvenience this caused the family.”

Despite the reversal, Bond said he was hurt by Facebook’s initial rejection of the ad.

“It hurt our whole family,” Bond told Yahoo Health. “Nobody wants their beautiful son compared to ghosts, zombie ghouls, dismembered bodies, and vampires, and whatever else that rejection letter said.”

Facebook reps said that their automated system flagged the ad and took it down.

Editor's note: This is an update to an earlier story. The original version of the story is below

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When a North Carolina family recently tried to use Facebook to spread the word and raise money for their newborn son who needs a heart transplant, the social media site rejected the photo they used as being "too graphic."

The Bond family had planned to advertise the Facebook page they made for their new baby boy Hudson with the aim of getting a heart transplant, according to a story posted on Durham TV station WTVD.

The boy was born on July 18. The Pediatric Cardiac Intensive Care Unit at Duke Children's Hospital set Hudson up with an artificial heart that is helping keep the infant alive doctors search for a possible donor. However, the artificial heart can only buy Hudson so much time.

A family turned to Facebook to raise money and awareness for Hudson, advertising the Facebook page they had created. When they tried to boost the post using a photo of the baby with his life-support tubes last Friday, they got a message from Facebook saying the photo was "too graphic."

Hudson's Father Kevin Bond told WTVD that the Facebook response said the image was rejected because it "was scary, gory or sensational, and evokes a negative response."

While Facebook would not allow Kevin Bond to boost the post, the "Hudson's Heart" Facebook page remains up and running with information about the baby’s race to get a new heart.

Interested parties can make a donation to help Hudson here.

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