It took less than one second for Olive Garden fans to claim all 22,000 Never Ending Pasta Passes and 50 first-of-its-kind Pasta Passports to Italy when they went on sale Sept. 14. Ohio ranks 7th in population, suggesting pasta lovers in the Buckeye state signed up for the unlimited pasta in disproportionately large numbers.
The sale of Olive Garden’s Never Ending Pasta Pass has become an annual phenomenon of sorts, and it brings its buyers eight weeks of access to unlimited pasta, sauces, toppings, soup or salad and breadsticks from Sept. 25 through Nov. 19. The passes are sold for $100.
This year, a second pass affords customers all the benefits of the Never Ending Pasta Pass plus the opportunity to go to Italy for $200. The eight-day European vacation includes airfare, hotel, meals, ground transportation and daily activities for two during April 2018.
“Every year, through our Pasta Pass sale, we get to connect with and delight thousands of our most passionate Olive Garden fans,” Jennifer Arguello, executive vice president of marketing for Olive Garden, said in a release. “We couldn’t think of a better way to create even more memories and a deeper connection to our brand than through a special edition Pasta Pass that includes an all-inclusive trip for two to the country that inspires us.”