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Posted: January 25, 2018

Sales of ‘King of Beers’ plunge to barely princely as Bud slips to 4th

Georgia only ranks 41st in the country when it comes to determining the most “Beer Loving States.” That’s according to results of a new survey done by Budweiser just in time for National Drink Beer Day. (Photo Illustration by Joe Raedle/Getty Images)
Georgia only ranks 41st in the country when it comes to determining the most “Beer Loving States.” That’s according to results of a new survey done by Budweiser just in time for National Drink Beer Day. (Photo Illustration by Joe Raedle/Getty Images)

By Mark Fisher

Staff Writer

Budweiser for years truly was the “King of Beers” in sales, but slipped behind its Bud Light stablemate in 2001, and dropped to third behind Coors Light a decade later.

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Now, in 2017 sales figures released this week by Beer Marketer’s Insights, Budweiser has slipped another notch to fourth place, losing a position to Miller Lite, according to media reports including CNN Money and the St. Louis Post-Dispatch.

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It’s not that Miller Lite sold a whole bunch more beer in 2017. It overtook Budweiser because its sales dropped by less than Budweiser’s.

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Many breweries that are still considered “craft” breweries — such as Boston Beer Co. (Sam Adams) and Sierra Nevada — saw their sales drop as well. 

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While the national retail beer-bubble shows signs of bursting, especially for large breweries, the Dayton area’s brewery scene is rolling right along.

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Not one of the dozen or so “first-wave” breweries that opened across the Miami Valley five years or so ago have gone out of business, and in fact, nearly all have expanded their operations. And now there’s a second wave of new local breweries in the works, including several gearing up to open their doors in 2018. 

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It’s an interesting time to be a beer enthusiast.


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