That’s according to analysts at Focus Clinic, a popular laser eye surgery clinic in the United Kingdom, who gathered the 20 most popular winter travel destinations across the world based on Google search and ranked each by the number of times a city’s hashtag was used on Instagram to determine its popularity on the photo-sharing app.
According to the research, the #bern hashtag has been used more than 1,082,440 times.
A popular destination in the Swiss city is the medieval Old City of Bern, a city center surrounded by the Aare river. Old City is also a UNESCO World Heritage Site with one of Europe’s longest weather-sheltered shopping centers.
The “gateway to the Alps” is also known for its mountain views, many fountains, walkable streets, cafes, museums and colorful weekly markets, according to MySwitzerland.com.
Rounding out the top 10 winter destinations according to Instagram are: Aspen, Colorado; the Northern Lights in Tromso, Norway; Chamonix, France; Yosemite National Park in California; Zermatt, Switzerland; Yellowstone National Park in Wyoming; Bled, Slovenia; Cesky Krumlov, Czech Republic and Grindelwald, Switzerland.